雅思大作文7分范文及解析：广告让人变得一样

观点类大作文，媒体类话题

Some people think that advertising discourages people from becoming different individuals and looking the same. Do you agree or disagree？

题目来源：2015年7月11日大陆雅思大作文

题目大意

一些人认为广告使人变得相同。是否同意

思路解析

这是一道观点类大作文，讨论的是广告对人影响的问题。题目理解不难，审题时需要注意的是，文章仅需围绕着“广告是否让人变得一样”进行讨论，不需要提到别的优缺点。下面月半鸭和大家一起来看下观点。

首先来看这个观点合理部分。

商家确实可以通过广告来宣传当下的潮流，引导人们购买同一类型的服饰来装扮自己，而没有追随潮流的人可能会被认为是落伍甚至不合群的。同时，大公司也不断用广告宣传自己的品牌，使得越来越多的人购买同一品牌的东西，这让他们看上去互相之间似乎并没有区别。

然后来看反对角度，有两方面

一是即使广告促使人们购买同样的商品，但因此就让人们变得相同似乎过度夸张了广告的效果，因为不同人即使使用同一种商品也可能会展现出不同的效果。

二是商家为了促进自己商品的销量，往往会通过广告来宣传自己产品与其他产品的差异性或特殊性，进而促进人们购买。而许多人希望彰显自己的个性，也会通过广告来寻找与众不同的商品，从这点来看广告反而促使人们互相之间变得更加不同。

提纲

雅思大作文7分范文及解析：广告让人变得一样（附2022年写作预测领取）

高分范文示例

In contemporary society, mass media is teeming with various advertisements, constantly cajoling people into purchasing a wide range of goods. Although there is a tendency of consumers to buy the same brand, advertising is prone to make them different from one another.

The first reason for this is that no one is tolerant of similarity or even uniformity in modern society where distinctive personalities are prevailing. Since individuals are willing to behave differently and uniquely, they are embarrassed at dressing the same and being identified as a certain group. This thought is very strong especially for buying consumer goods which convey a sense of individualism to the buyers, for example clothing. That is why advertisements always promote new functions and feature the goods possess and make some gimmicks to have an eye-catching effect among consumers.

Besides, different kinds of advertisements have dissimilar target consumers, which means that advertising may simply concentrate more on appealing to those who are likely to favour their goods than others. The differences between advertising consist of functions involved, celebrities’ recommendations, price, etc. which usher consumers to pick up their favorite one from an assortment of goods at the very moment. Consumers are swayed by the campaign advertisement and are embedded with a sense of individualism which is the aim of advertising.

Granted, sometimes consumers are tagged as the generation of vague, who are pursuing the same brand and have a sense of royalty. But, it is too difficult for a product to dominate a market for the long term and with the age increasing, the taste of consumption has the tendency to change. So, advertising, instead of making people seem to be the same, is arguably the source of diversity in people’s lifestyles.

As a conclusion, individual consumption hobbies and preferences for brands are very complicated and unpredictable. Although advertising may attract consumers with similar personalities, it makes the world diversifying and colorful.

范文作者：CB