观点类大作文，媒体类话题
If the product is of good quality and meets people’s needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment. To what extent do you agree or disagree?
题目来源：2009年4月18日大陆雅思大作文
1、题目大意
如果产品质量好能满足人们的需求，人们就会购买。因此，广告是不必要的，只不过是一种娱乐。你在多大程度上同意或不同意？
2、思路解析
这是一道观点类大作文，聊的是广告是否有意义。审题时需要注意两点，一是题目中包含了因果关系，即因为“产品质量好人们会买”，所以“广告不必要”，论证时可以就“因”、“果”以及因果逻辑是否成立进行讨论。二是题目中“unnecessary”的表述过于绝对，一般遇到绝对化表达，从反对角度切入更容易。下面，月半鸭和大家一起来看下具体观点。
首先来看同意的角度，有两方面。
一是许多成功的品牌凭借产品质量获得成功，而非广告。消费者往往通过口碑来了解产品质量。如果一个产品能够满足他们的需求并且具有高质量，好的口碑会推动销售，这比广告更有效。
二是许多广告可能夸张了效果或是离奇的剧情，这些广告更在乎如何能够吸引人，而忽略了产品本身，使得消费者无法准确获取产品本身的信息甚至被误导。
再来看反对的角度，有三方面。
一是广告能够提升品牌知名度。企业通过广告在激烈的市场竞争中脱颖而出。对于消费者而言，品牌意识有助于从众多选项中快速做出选择。
二是企业能够通过广告快速向消费者传达新产品或服务的信息。对消费者来说，这些信息可能是他们未曾了解的，这有助于他们做出更明智的购买决策。
三是对于消费来说，广告可以帮助他们做出选择。在某些情况下，消费者可能不知道他们有哪些选择或哪些产品最适合他们的需求。广告提供了一种方式，帮助消费者更容易发现并考虑他们可能感兴趣的产品或服务。
3、提纲
4、高分范文示例
Numerous individuals contend that advertising serves merely as a frivolous diversion, rather than a genuine promotional tool, particularly for high-quality products that ostensibly require no advertisement. Although the influence of advertisements has indeed waned, they remain an indispensable facet of marketing that cannot be dismissed.
Various factors contribute to the perception of advertising as mere entertainment. One salient element is the pervasive use of hyperbole across diverse media channels, including vividly hued television commercials and strikingly headlined print advertisements. In these instances, form often supersedes substance. Additionally, some advertisements feature alluring narratives starring celebrity endorsers, prioritizing entertainment value over product promotion. Consequently, consumers seldom glean information on product attributes from advertisements, increasingly relying on online customer reviews for a more comprehensive and accurate portrayal of user experiences.
Nonetheless, advertising remains a vital instrument for product promotion. Paramount to this notion is the necessity for businesses to enhance their products' visibility, particularly amidst the fierce competition and saturation of the contemporary marketplace. While high-quality products with positive customer feedback may have cultivated a loyal customer base, expanding that base is challenging without broader public awareness. In essence, advertisements furnish potential customers with an initial introduction to the product, which then prompts consideration of a purchase. Moreover, advertising enables brands to apprise consumers of updated product offerings. Even well-established industry leaders continue to deploy extensive advertising campaigns to not only attract new clientele but also encourage repeat patronage from existing customers.
In summary, although the efficacy of advertisements has diminished, they persist as crucial components of product promotion and cannot be dismissed as mere entertainment.
5、相关词汇和语法结构
Media broadcasting媒体宣传
Boldheadlines醒目的标题
Television commercial 电视广告
Spokesperson 代言人
Celebrity endorsement明星代言
Flyer 传单
Product promotion 产品推广
Customer review/feedback用户反馈
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