4.5日托福上午场写作考情分析:广告老题

综合写作回忆

大概讲的是在一个地方发现了一堆买那个海洋生物的fossil. 阅读题的三个观点:第一个是原来这个地方是一个,一个大概两个海洋的connection,后来这个地方就蒸发掉了,所以大家都死在这儿了。

听力,就反驳他说,大概说的应该是就是说,如果要是像他说的这样的话,应该有很多矿物质,但实际上并没有,所以,他说是错的。

然后第二点的话,应该是说有一个deadly的,病毒说把这些东西都杀死了,然后听力讲的是说,就是病毒一般只能感染一个物种,即使能感染两个的话,这两个也必须得有特别强的connection,然后后面说了一大堆,最后说这事儿不行。

第三个的话是说有那个藻类,然后说藻类有一些产生毒素,然后小鱼吃了它们,大鱼身体里积累,然后就大鱼都死了,然后听力反驳,说他发现这些化石里有些是哺乳动物,他们就不吃鱼,他们吃草的,然后可能会有想要的毒素,但不致死。

感谢@123期同学?

独立写作分析

独立写作题目回忆:

Do you agree or disagree with the statement:For any business to be successful,it must spend a lot money on advertising.

审题注意点

这道题是道老题,最近一次重复是3.18日下午场考到过。这道题老师也在公众号里推送过3次了。今天再次推送给大家。

这是一个广告类的小话题. 比较考察大家平时对生活,广告/商业的看法和积累。

但是就审题来看,比较常规,探讨的是广告和商业成功的关系。有很多可以切入的点。

1.绝对词:any business 任何商业成功。比较绝对。可以举反例:比如 富士康加工工厂;律师事务所并没有打广告,因为他们不是面对广大的消费者。

2. A of money: 很多的钱。会给公司造成经济负担,导致没有足够的钱去做产品的研发,售后服务等。这样会影响公司的长远发展。比如人们继续购买苹果,即使在他们没有打广告的时候,是因为他们的产品的性能,设计好。

3. Has to spent on advertising:广告的效果。广告确实在刚开始的时候会有一定的效果,宣传自己,吸引消费者的注意力。比如Luckin 咖啡。但是如果产品的质量不好,消费者就不会继续买单,广告就没有效果了。

参考提纲:

总观点:不同意

中间段1:Not all companies necessitate advertising to prosper.People may be deeply impressed by how Steve Jobs successfully saved the nearly bankrupt Apple company in 1995 by launching an aggressive advertising campaign about the first version of iMac and iPhones. Therefore, some may easily assume that the key to success for any company is good advertising.However,except for companies that target the general public, companies do not have topour a large sum of money on promotion,for their number of clients is relatively small, such as Foxconn, a well-known manufactory fashioning iPhones for Apple.

中间段2:Even for companies that depend on the advertisement to promote their products, they do not have to squander(挥霍) their money on advertising.Advertisementsdo work like a charm(写作团day15)in the beginning, especially when a company isreleasing new productsto the market. For example, Apple;Channel 等都会在发布新一季服装的时候在各种社交媒体上打广告.However,the reason consumers purchase their products even when they are not on the front page istheir top/superior/exceptional quality and fabulous design.(或者..purchase iPhone... is its sleek design and powerful functions. 写作团day13表达)

中间段3:What’s worse, considerable/massive/large-scale investment in advertising is likely to have negative long-term impacts on a company. The more money is allocated to promotion, the less money todesign good products and after-sales services, devise the right marketing strategy(写作团day6素材), recruit first-class employees, and so on.

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