雅思大作文7分范文及解析：体育商业化的利弊

利弊类大作文，健康类话题

Nowadays sports are a big business, with professional player earning high salary and a lot of companies involve both financially and in other ways. Is this the negative or positive development for sports?

题目来源：2018年10月27日亚太雅思大作文

1、题目大意

当今运动是一个巨大的产业，专业的运动员收入很高且很多公司在财政和其他方面都参与其中。对于运动而言这是一个积极还是消极的发展？

2、思路解析

这是一道利弊类大作文，讨论的是体育商业化的利弊。利弊类大作文需要强调在论证上体现合理性，即在具体的分析中，明确能体现出一边的论述的确是大于另一边，或是利弊均等，而利弊是否有说服力并不取决于观点的数量，而是内容是否有说服力。审题时需要注意，题目中两个现象“professional player earning high salary” 和 “a lot of companies involve both financially and in other ways” 都需要在论证中提及。下面月半鸭和大家一起来看下具体观点。

首先来看好处，有三方面。

一是企业的资金赞助可以用于体育项目和赛事的举办及推广，吸引更多人关注比赛并提高公众的参与度，这不仅有利于体育运动的发展，也有利于鼓动人们参与运动获得健康的体魄。

二是运动员获得更高收入不仅能吸引更多人投身其中，也能为运动员的未来生活提供保障。运动员的职业年龄往往低于其他职业，同时大量的训练、激烈的比赛会对其身体造成大量负担甚至后遗症。因此，高收入能够为其退役后的生活和康复提供物质保障。

三是体育商业化能够让政府、运动员和企业多方共赢。运动员在训练过程中需要许多专业设备和人员辅助，这些都需要大量资金支持，全部由政府提供无疑会给财政造成负担，采取商业化运作，企业获利同时，也能够为运动员提供有效保障并减少政府负担。

再来看负面结果，有两方面。

一是运动员可能更加关注个人收入而非体育运动本身，甚至为了赚钱不惜违背体育精神，包括使用违禁药品来提高成绩或是通过打假赛获利。

二是企业对于比赛拥有更多主导权后，可能会为了让自身投资有更多回报而更改比赛规则或是增加其他环节，反而降低了比赛的观赏度甚至引起观众的反感。

3、提纲

4、高分范文示例

The commercialization of sports encompasses the integration of competitive sporting frameworks with commercial operational models, striking a balance between the interests of all involved parties to achieve mutual benefits and ultimately foster the advancement of the sporting industry. I contend that the advantages of this approach outweigh the disadvantages.

The foremost advantage of commercially operating sports is the enhancement of promotional efforts within the field. Specifically, during events such as the Olympic Games, sponsorships offer substantial financial support to advance athletic activities, while simultaneously amplifying the visibility and popularity of sporting events through commercial publicity, leading to increased public engagement. Prominent sports figures such as China's Yao Ming, America's Michael Phelps, and Korea's Kim Yuna have successfully embodied the image of basketball, swimming, and figure skating, respectively, thereby captivating public interest and encouraging participation. As a result, heightened public attention and profitable returns have enticed a growing number of individuals to pursue professional athletic careers, contributing to the flourishing of competitive sports. Conversely, without such publicity and broadcasting, the impact of these events would be considerably limited.

Beyond the expansion of influence, commercialization enables the realization of profit, allowing exceptional athletes to achieve stardom and reap significant financial rewards. The challenges faced by athletes often surpass those of the general population, with many enduring physical scars, disabilities, or years of recovery following their careers. The commercialization of sports ensures that outstanding athletes become sports stars, receiving substantial financial benefits while also enabling other athletes to earn higher incomes. This not only ameliorates the athletes' circumstances but also fosters a competitive market environment, ultimately driving the development of athletic activities.

It is worth acknowledging that an immature sports commercial operation system may yield detrimental consequences. At times, sponsors manipulate sports to serve their own interests, exaggerating various sporting formats or even altering competition rules to enhance spectator appeal. Moreover, some athletes resort to doping to boost their performance, which is not only unjust to fellow competitors but may also inflict unforeseen health risks. These actions contravene the fundamental principles of fair competition in sports and constitute a distortion of the sports industry. However, if regulatory authorities establish detailed reward and punishment protocols, such unfair competitive practices can be monitored and rectified.

In conclusion, although the comprehensive commercialization of sports presently carries unfavorable implications, the benefits derived from commercial sporting endeavors are undeniably greater. It is anticipated that, in the future, governments and sports organizers will be able to more judiciously amalgamate the commercial and sporting spirit.

5、相关词汇和语法结构

commercialization 商业化 

mutual benefits 共同利益

Portrayed 描绘

image representative 形象代言人 

recuperate 康复

exaggerate 夸大

comprehensive 全面

Doping 兴奋剂

sponsorship 资助